Privacy policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you visit our website and thank you for your interest. The following information explains how we handle your personal data when you use our website. Personal data is any information by which you can be personally identified.

1.2 The party responsible for data processing on this website under the General Data Protection Regulation (GDPR) is Livana London. The responsible party for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the “https://” and the lock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for purely informational purposes, i.e., without registering or otherwise providing information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for displaying the website:


  • Website visited

  • Date and time of access

  • Amount of data sent in bytes

  • Source/referrer from which you accessed the page

  • Browser used

  • Operating system used

  • IP address (possibly anonymized)

Processing occurs according to Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. Data will not be passed on or used otherwise. However, we reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.

3) COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use cookies on various pages. Cookies are small text files stored on your device. Some cookies are deleted after the browser session ends (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). Cookies may collect certain user information such as browser and location data and IP addresses. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If individual cookies also process personal data, processing is based either on Art. 6(1)(b) GDPR for contract execution or on Art. 6(1)(f) GDPR for our legitimate interest in optimal website functionality and a user-friendly, efficient site experience.

We may work with advertising partners to make our website more appealing to you. In this case, cookies from partner companies may also be stored on your device. You will be informed separately about such cookies and the data collected.

You can configure your browser to be informed about cookies and individually accept or reject them, either in general or for specific cases. Each browser manages cookie settings differently. Instructions are provided in each browser’s help menu:

Please note that not accepting cookies may limit the functionality of our website.

4) CONTACT

When you contact us (e.g., via contact form or email), personal data is collected. The data collected via a contact form is evident in the respective form. These data are used exclusively to respond to your inquiry and for technical administration. The legal basis for processing is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, Art. 6(1)(b) GDPR also applies. Your data will be deleted after your inquiry has been fully processed, provided there are no statutory retention obligations.

5) DATA PROCESSING FOR CREATING A CUSTOMER ACCOUNT AND CONTRACT EXECUTION

Personal data is processed pursuant to Art. 6(1)(b) GDPR when provided for contract execution or account creation. Data collected is evident from the respective input forms. Deletion of your account is possible at any time by contacting the responsible party. We store and use the data provided for contract execution. After contract fulfillment or account deletion, data is blocked considering tax and commercial retention periods and deleted after these expire, unless you have consented to further use or a legal provision permits continued use.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Newsletter Registration

When registering for our email newsletter, you will regularly receive information about our offers. The only mandatory information is your email address. Additional data are optional and used for personalized addressing. Newsletter delivery uses a double opt-in procedure: we send a confirmation email that must be clicked to confirm subscription. By activating the link, you consent to the use of your personal data under Art. 6(1)(a) GDPR. Your IP address, date, and time of registration are stored to prevent misuse. Data is used solely for newsletter purposes. You can unsubscribe at any time via the newsletter link or by contacting the responsible party.

6.2 Newsletter to Existing Customers

If you provided your email when purchasing goods/services, we may send offers for similar products/services. This does not require separate consent and is based on our legitimate interest in personalized direct marketing under Art. 6(1)(f) GDPR. You may opt-out at any time.

7) DATA PROCESSING FOR ORDER EXECUTION

7.1 Personal data is passed to the delivery company and payment institutions as required. Legal basis: Art. 6(1)(b) GDPR.

7.2 Payment Service Providers

8) CONTACT FOR REVIEW REMINDERS

We use your email to remind you to submit an order review if you have explicitly consented (Art. 6(1)(a) GDPR). Consent can be revoked at any time.

9) SOCIAL MEDIA PLUGINS

9.1 Facebook, 9.2 Google+, 9.3 Instagram – All integrated via Shariff to increase privacy. Clicking the link opens the respective platform. Privacy details:

10) ONLINE MARKETING

10.1 Google DoubleClick – Uses cookies for relevant ads and reporting; no personal information is contained. Privacy: https://www.google.de/policies/privacy/

10.2 Google AdWords Conversion Tracking – Tracks ad performance using cookies. Opt-out: https://www.google.com/settings/ads/plugin?hl=de

11) WEB ANALYTICS SERVICES

Google Universal Analytics – Uses anonymized IP addresses. Browser opt-out: https://tools.google.com/dlpage/gaoptout?hl=de

12) RETARGETING / REMARKETING / RECOMMENDATION ADS

13) RIGHTS OF THE DATA SUBJECT

13.1 GDPR grants extensive rights, including access (Art. 15), correction (Art. 16), deletion (Art. 17), restriction (Art. 18), notification (Art. 19), data portability (Art. 20), withdrawal of consent (Art. 7(3)), and complaint (Art. 77).

13.2 Right to Object – You may object to processing based on legitimate interest at any time. Processing will cease unless there are overriding reasons or legal claims. You may also object to direct marketing at any time.

14) RETENTION PERIOD OF PERSONAL DATA

Data retention is based on statutory retention periods. After expiry, data is routinely deleted unless required for contract fulfillment or if there is a legitimate interest in further storage.